Privacy Policy

Last updated: October 16, 2025

1) Who we are

This website is operated by iByte Apps Limited (“we”, “us”, “our”). We are the data controller for personal data processed via this website.

Website: lifeintheuktestfree.com
Contact: ibyteapps@gmail.com
Jurisdiction: United Kingdom (UK GDPR & Data Protection Act 2018)

2) What data we collect

Device & usage data (server logs, IP address, user-agent, pages viewed, timestamps, referrers) for security and analytics.
Test activity you perform on the site (e.g., question groups attempted, scores) — generally stored anonymously without account creation.
Contact information if you email us or use a contact form (name, email, message).
Cookies and similar technologies used for site functionality and advertising (see “Cookies & AdSense”).

3) Why we use your data (lawful bases)

Legitimate interests: to operate and improve the site, measure performance, prevent fraud/abuse, and keep the service secure.
Consent: for non-essential cookies and personalised advertising where required.
Legal obligations: to comply with applicable laws and lawful requests.

4) Cookies & Google AdSense

We use cookies to run the site and may show advertising via Google AdSense. Google and its partners may use cookies and device identifiers to:

serve and measure ads;
personalise content/ads where permitted;
detect and prevent fraud/abuse.

You can manage ad personalisation using Google’s preferences and your browser settings:

Google Ads Settings: https://adssettings.google.com/
Ad Personalisation Opt-out (EU choices/YourAdChoices): https://www.youronlinechoices.com/, https://optout.aboutads.info/

If you are in the UK/EU, we will seek your consent for non-essential cookies and personalised advertising where required. If you withdraw consent, you may still see ads but they may be less relevant.

5) Analytics

We may use privacy-focused analytics or standard analytics tools to understand traffic and improve the site. Where analytics set cookies that are not strictly necessary, we request consent where required.

6) Data sharing

We do not sell personal data. We may share limited data with trusted processors that help us operate the service (e.g., hosting, analytics, advertising). These providers are bound by contracts and only process data on our instructions.

7) International transfers

Some providers (e.g., Google) may process data outside the UK/EEA. Where this occurs, we rely on appropriate safeguards such as adequacy decisions or Standard Contractual Clauses.

8) Data retention

Server logs: typically retained for up to 12 months for security and auditing, unless longer is required by law or to investigate abuse.
Contact messages: retained for as long as needed to respond and maintain records.
Cookie data: retained according to the cookie’s lifespan (see your browser for details) or until you clear cookies/withdraw consent.

9) Your rights (UK GDPR)

Subject to certain conditions, you have the right to:

access the personal data we hold about you;
request correction of inaccurate data;
request deletion in certain circumstances;
object to or restrict processing in certain circumstances;
withdraw consent where processing relies on consent;
data portability, where applicable.

To exercise your rights, contact ibyteapps@gmail.com. You also have the right to complain to the UK ICO: https://ico.org.uk/.

10) Security

We use reasonable technical and organisational measures to protect data. No method of transmission or storage is 100% secure; use the site at your own risk.

11) Children

Our site is intended for users aged 16 and over. We do not knowingly collect personal data from children under 16.

12) Links to other websites

We may link to third-party sites. We are not responsible for their content or privacy practices. Please review their policies.

13) Changes to this policy

We may update this Privacy Policy occasionally. The new version applies from the “Last updated” date above.

14) Contact

For questions about this policy or your data, email ibyteapps@gmail.com.